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Voluntary Tickets

Posted by Anthony 24 February 2009 - 5:14pm

For the last two Sustainable Living Festivals, voluntary tickets
have been available to visitors to buy ($10 concession, $15 adult, $25
Family).

The event is open freely to the public and so this initiative was
introduced as an additional funding source and to provide a tangible
way that a visitor could contribute something for the
enjoyment/education/inspiration that resulted from their attendance at
the event. In the first attempt in 2008, <1% of guests bought a
ticket but SLF still generated some valuable revenue.  It'll be
interesting to see how 2009 went.

Could you try this for your open air event?  What strategies do you
think would be most effective in encouraging people to open their
wallets to attend a free event?